I find what others research around.

Philosophy

Most research answers the question on the brief. I try to find the better question first. I map what's known, what's assumed, and what's been overlooked — then design research that surfaces the thing nobody thought to look for.

Background

My work draws from psychology, neuroscience, and AI — a combination that lets me hold the human and the system in the same frame. I'm drawn to high-stakes, complex domains where the cost of a wrong assumption isn't a missed metric, but a real consequence for real people.

I think in chains: the right method leads to rich insight, which ripples through the product and makes it stronger.

Areas of Focus